Expanding upon previously identified strategies and priorities relative to the shortage crisis, ATA’s National Truck Driver Recruiting Campaign (www.GetTrucking.com), is a nationwide effort to promote positive images of truck driving and to recruit long haul truck drivers for motor carriers and truck driving schools. The overall goal of the advertising campaign is to increase the base of individuals who typically become long haul drivers, to include previously untapped labor pools.
The advertising program is designed to raise the image and esteem of trucking so that prospective truckers see it as an employment option that stands out among the rest. The campaign directs new candidates, current truck drivers, motor carriers and trucking schools to the website. The website is new and exciting. The new site features a News section, Ask A Truck Driver section as well as GetTrucking.com merchandise.
Media attention continues to grow with the Arizona Republic and USA Today featuring the driver shortage issue and ATA's GetTrucking.com efforts earlier this year. NBC Nightly News aired a segment in March and NBC Today featured truck driving as a career on a segment in April. To view some of the media, go to www.GetTrucking.com