The trucking industry has an impressive record on safety, working to educate the motoring public with safety outreach programs, promote driving skills through national competitions and awards, and raise safety awareness through joint programs with the U.S. Department of Transportation.

We are also working to enhance the image of the trucking industry, using ambassadors with millions of accident-free miles and decades of service to reach out to the public and their colleagues to show how integral trucking is to the life of every American. Through a public image campaign, the trucking industry conveys the fact that we deliver life's essentials safely, securely, and on time.