American Trucking Associations Announces Mike Russell “Good stuff” Trucking Image Award Winner


FOR IMMEDIATE RELEASE        
Oct. 16, 2008      
Contact: Eric Reller
(703) 838-1896             

 

ARLINGTON, Va.— The American Trucking Associations announced Bridgestone Bandag Tire Solutions (BBTS) was awarded the second-annual Mike Russell “Good stuff” Trucking Image Award during ATA’s annual Management Conference & Exhibition Oct. 4-7 in New Orleans, La.

 

The award was created to honor those that creatively implement the “Good stuff. Trucks Bring It” campaign in order to generate positive awareness of the trucking industry.

 

“I am pleased to see an affiliate member take such an active role in improving the image of the trucking industry,” said ATA President and CEO Bill Graves. “The work Bridgestone Firestone has accomplished demonstrates that improving the image of trucking is best served by an industry-wide commitment.”  

Submissions were evaluated by an impartial panel of judges based on creativity, execution and reach/impact. The award is named in honor of the late Mike Russell, a trucking industry supporter and media official who helped develop the “Good stuff. Trucks Bring It.” campaign as vice president of Public Affairs for the American Trucking Associations. Russell’s efforts to improve the image of the trucking industry through the image campaign were the inspiration for this award.

“We are honored to receive this award,” said Kurt Danielson, Vice President, Sales & Marketing, BBTS. “Mike Russell was a good friend and enthusiastic champion of the industry. Bridgestone made a tremendous commitment to support the American Trucking Associations beginning in 2005 by promoting the Good Stuff campaign to our owner-operator and fleet truck tire customers. The Good Stuff campaign benefits us all.”

“Good stuff. Trucks Bring It” is an industry-wide campaign aimed at improving the image of trucking. By emphasizing the relevance of trucking to all aspects of American society, the image campaign presents the public with a positive, modern image of the professional driver and industry. Everything we use comes by truck. “Trucks bring It” is how the industry informs the public of its importance. www.trucksbringit.com

 

The American Trucking Associations is the largest national trade association for the trucking industry. Through a federation of other trucking groups, industry-related conferences and its 50 affiliated state trucking associations, ATA represents more than 37,000 members covering every type of motor carrier in the United States.

 

 

 

 

 

 

 
     

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